HOW ESKO WORKS

People Intelligence — From What's Happening to Where You're Heading

Esko connects what customers and employees know to what your business data shows — delivering prescriptive foresights executives can act on.

Book a Demo See Pricing

Hindsight Insight Foresight The Foresight Engine Use Cases Integrations Security Pricing

STAGE 1 — HINDSIGHT

Get a Complete Picture of Your Business — Operational and Human

Your BI tells you what happened. But it only shows half the picture — the operational half. The other half lives in the minds of your customers and employees. Without it, every decision is based on incomplete information.

💬

Feature

Conversations That Uncover Root Causes

Traditional surveys ask fixed questions and collect fixed answers. AI interviews adapt. Follow-up questions branch based on what the respondent says — extracting the reasoning behind the score, not just the score itself. Qualitative depth at quantitative scale. Use case: NPS follow-up, exit interviews, onboarding experience, product discovery, recruitment screening.

Natural conversational flow — not rigid multiple choice

Follow-up questions adapt based on each response

Themes and root causes extracted automatically

40% higher response rates vs. traditional surveys

💬

AI Interviews Adaptive interview interface — branching follow-up questions

📡

Feature

Every Feedback Signal. One Platform.

Customers and employees communicate across many channels. Esko centralizes every signal — surveys, review sites, support tickets, CRM events — into a single people intelligence layer connected to your business data. Use case: Centralize all customer and employee feedback in one place — no more siloed data streams.

Surveys via email, SMS, web embed, and in-app

CRM sync (Salesforce, HubSpot, Pipedrive)

Review aggregation (Google, Trustpilot, G2)

Support ticket analysis (Zendesk, Intercom)

📡

Multi-Channel Unified feedback collection — all channels in one view

🔗

Feature

Operational and People Data — Side by Side

Connect your revenue metrics, churn data, and product usage to your feedback signals in real time. Esko's BI layer makes the operational picture visible alongside the people picture — so you're never looking at one without the other. Use case: Know what's happening operationally — and who is saying what about it, simultaneously.

Connect revenue, churn, product usage from your existing stack

Enrich customer records with feedback history

Real-time dashboards combining operational and people data

BI and People Intelligence visible side by side in every view

🔗

BI Integration Operational + People data dashboard — side by side view

🎯

Feature

The Right Questions to the Right People

Not every question belongs in front of every customer or employee. Esko triggers feedback based on behavior, routes it to the right cohort, and schedules ongoing loops — so every measurement is precise and well-timed. Use case: Send the right questions to the right people at the right time — without manual campaign management.

Target specific customer or employee cohorts

Trigger feedback based on behavior (churn risk, NPS drop, purchase event)

Schedule recurring feedback loops by account, tier, or region

Segment by any CRM dimension

🎯

Smart Segmentation Cohort targeting + behavioral triggers dashboard

STAGE 2 — INSIGHT

Reveal the Root Causes Hidden Behind Your Numbers

Most companies have feedback data. Few can connect it to their business metrics and extract the root causes that actually explain what's happening. Esko does this automatically — across every data stream, with statistical confidence on every correlation.

🔀

Feature

Connect Every Data Stream

The Cross-Analysis Engine runs correlations across all connected data streams simultaneously — finding the relationships between what customers say, what employees say, and what your business metrics show. Use case: Revenue dropped 15%? See exactly which experience failure is driving it — with statistical evidence, not a hypothesis.

Connect customer complaints to revenue changes

Link employee sentiment to customer satisfaction scores

Correlate feedback themes with churn, LTV, product adoption

Statistical confidence scores on every correlation

🔀

Cross-Analysis Multi-stream correlation view — CX × EX × BI signals

🔍

Feature

Stop Treating Symptoms

Esko identifies root causes — not just symptoms. Cascading effects are mapped and prioritized by frequency and business impact. Use case: Stop treating symptoms. Find the root cause and fix it — before it compounds.

Automatic root cause identification — statistical + LLM reasoning

Cascading effect mapping (onboarding friction → low NPS → enterprise churn)

Themes prioritized by frequency and business impact

Root cause extracted in minutes, not weeks of analyst work

🔍

Root Cause Root cause tree with cascading effects mapped

🧭

Feature

Know How You Compare

The Market Intelligence layer adds external context — competitive benchmarks, industry trends, and market signals — against your internal picture. Use case: Know whether your experience gap vs. competitors is expanding or closing — before they act on it.

Competitive benchmarks (your NPS vs. industry median)

External context that sharpens interpretation of internal signals

Competitor movement mapped against your feedback themes

Market signals reveal whether your experience gap is widening or closing

🧭

Market Intelligence Competitive benchmark overlay — your NPS vs. industry

🔔

Feature

Catch Problems Before They Become Churn

Esko monitors in real time and alerts your CS team the moment a VIP account shows negative signals — giving you a window to act early. Use case: Catch the problem 60 days before it becomes a churned customer.

Alert teams when VIP customers give negative feedback

Notify CS when churn risk spikes above threshold

Trigger workflows in Slack, Microsoft Teams, and email

Escalate critical signals automatically — no manual monitoring

🔔

Alerts VIP alert panel — churn risk threshold triggers

STAGE 3 — FORESIGHT

Prescriptive Recommendations — Quantified Before You Act

Most tools give data. Some give insights. Esko gives foresight — prescriptive, prioritized, and calibrated to your strategy. Not just what to fix, but the likely outcome before you commit.

📋

Feature

Action Plans, Quantified Before You Act

Esko delivers action plans ranked by impact and feasibility, with predicted ROI attached to each recommendation before you execute. Use case: Walk into your Monday leadership meeting with a ranked action plan and predicted outcomes — not a slide deck full of data.

Concrete next steps — not vague insights or dashboard observations

Prioritized by business impact and feasibility

Predicted ROI for each action, quantified upfront

Aligned to organizational constraints via eXecutive Wisdom layer

📋

Prescriptive Foresights Ranked action plan — predicted ROI per recommendation

🤖

Feature

Executives Ask Questions. Esko Answers.

Ask any question about your business in plain language. Esko queries all connected knowledge — BI, People Intelligence, Market Intelligence — and returns an answer in seconds with sources and statistical confidence attached. No SQL, no BI skills required. Use case: Any stakeholder, any question, any time — answered in natural language with evidence.

Natural language question input — no SQL, no BI skills required

"Why is churn up in Q4?" → answered in seconds

Cites specific data sources and shows statistical confidence

Available to any executive — not gated behind a data team

🤖

AI Agent Natural language Q&A — "Why is churn up in Q4?" answered

📊

Feature

Insights Delivered Automatically

Role-specific reports generated and distributed on your schedule without anyone building them manually. CEOs get revenue impact summaries, COOs get operational detail, CS teams get account health updates. Exportable as PDF, PowerPoint, and email. Use case: Distribute intelligence across your organization without anyone spending time building reports.

Auto-generate reports for every stakeholder role

Role-specific framing and depth per audience

Scheduled delivery — weekly, monthly, quarterly

Exportable in PDF, PowerPoint, and email formats

📊

Auto-Reports Role-specific report preview — CEO / COO / CS views

📈

Feature

Prove the Value With Hard Numbers

Track which prescriptions were implemented, measure actual vs. predicted outcomes, and feed results back into the Foresight Engine to improve accuracy over time. Use case: Show your board, CFO, or investors the measurable return from People Intelligence — not just anecdotal improvement.

Track which prescriptions were implemented vs. skipped

Measure actual outcome against prediction for every action

Results feed back into Foresight Engine accuracy

Cumulative ROI dashboard — demonstrate value to leadership

📈

ROI Tracking Predicted vs. actual outcomes dashboard — cumulative ROI

THE FORESIGHT ENGINE

The Technology Behind the Foresight: Four Intelligence Layers, Compounding Accuracy

The Foresight Engine integrates four intelligence layers. Any layer is a valid starting point — and every layer you add sharpens the foresight.

Any layer is a valid starting point. Every layer you add makes the foresight more precise.

Business Intelligence

What Is Happening

Your operational data. What's happening in numbers. The Foresight Engine uses BI as the factual foundation — and connects it to the human layer to explain why those numbers are moving.

People Intelligence

What People Are Thinking

What customers and employees are actually thinking. Surveys, AI interviews, open-ended feedback — processed at scale to extract themes, root causes, and sentiment signals. The layer that explains the numbers.

Market Intelligence

Where the Market Is Heading

External context. Competitive benchmarks, industry trends, market signals. The layer that contextualizes your internal picture against the world outside — revealing where your gaps are widening or closing.

eXecutive Wisdom

What Is Actionable for Your Organization

Not a data stream — your judgment, strategy, priorities, and authority. The layer that determines what actually gets done. Esko delivers foresight. eXecutive Wisdom decides how to act on it — and ensures prescriptions are feasible within your organizational reality. No algorithm replaces executive agency — Esko amplifies it.

Compounding Precision

Layers Active	Intelligence Type	Accuracy Level
Any single layer	Descriptive — what's happening	Baseline
Two layers	Diagnostic — why it's happening	Significantly sharper
Three layers	Predictive — what's likely to happen	High
All four (BI + PI + MI + XW)	Prescriptive foresight within strategic constraints	Maximally actionable

As each layer is added, error rates drop and prescriptions become more actionable. Esko grows with your data — not just your headcount. A company starting with PI alone will see foresights sharpen automatically as BI, MI, and XW layers are connected.

BEYOND SURVEYS

People Intelligence That Goes Beyond Feedback

Esko was built for CX and EX intelligence. But the same platform — AI interviews, cross-analysis, prescriptive foresights — applies to use cases most platforms weren't designed for.

🚀

Lead Generation

Automatically ask promoters (NPS 9–10) if they'd refer others. Collect warm leads directly from your feedback flow — inside the same conversation where they told you they were happy.

How It Works

Promoter identified from feedback

Referral prompt delivered automatically

Qualified lead captured with context

Routed to sales for same-day follow-up

Lumon: €130K in new deals, month 1 · 14X ROI · payback under a week

⭐

Reputation Management

Guide happy customers to leave Google reviews automatically. Build your online reputation from the inside out — from customers most likely to leave an honest, positive review.

How It Works

Satisfied customer identified

Review request delivered at peak satisfaction

Customer guided to Google review page

Review volume and rating tracked automatically

Doorway: 100+ reviews in 6 months · 2.3→4.2 stars · bankruptcy avoided · 125X ROI

👥

Recruitment Screening

Use AI interviews for candidate screening. The same conversational interface that uncovers root causes in customer feedback applies to structured candidate assessment — at scale, with consistency.

How It Works

Candidate invited to AI interview

Adaptive screening with follow-up questions

Themes and signals extracted automatically

Hiring team receives structured summary

Reduces time-to-interview and improves candidate quality before the first human touch

INTEGRATIONS

Integrates With Your Existing Stack

Esko delivers People Intelligence where you already work — connected to CRM, BI, communication, and support systems.

CRM & Sales

Salesforce

HubSpot

Pipedrive

MS Dynamics

BI & Analytics

CSV Export

Full REST API

Tableau ↗ (Roadmap)

Power BI ↗ (Roadmap)

Communication

Slack

MS Teams

Support & Reviews

Zendesk

Intercom

Google Reviews

Trustpilot

SECURITY & COMPLIANCE

Enterprise-Grade Security — Built In, Not Bolted On

🔒 Data Security

AES-256 encryption at rest

TLS 1.3 encryption in transit

EU data residency available

Privacy by design

🛡️ Privacy & Compliance

GDPR compliant

CCPA compliant

Anonymization options

Right to deletion

📜 Certifications

SOC 2 Type II — Q2 2026

ISO 27001 — Q3 2026

SSO / SAML

⚡ Reliability

99.9% uptime SLA

Automatic backups

Disaster recovery

24/7 monitoring

PRICING

Transparent Pricing for Every Stage

Three tiers. No hidden costs. All plans include a dedicated Customer Success Manager. Pricing is discussed in demo and scoped to your company size and goals.

Tier 1

Growth

For companies starting to measure CX and EX and capture immediate Reputation, Revenue, and Retention outcomes.

Includes

Surveys & AI interviews

Basic cross-analysis

CRM integration

Lead generation flow

Review management

Dedicated CSM

Book a Demo →

Ready to See the Foresight Engine in Action?

Book a 30-minute demo. We'll show you Hindsight, Insight, and Foresight in a live walkthrough — customized to your industry and company size.

Book a Demo See Pricing

No credit card required30-minute commitment98.3% recommendation rate